Many years ago, surfers rode the waves of change from water to dry land. Although the waters receded, the surfers created a wave of their own ; a wave of creativity and innovation. This led to the inception of the skateboard, and enabled them to trade the ocean waves for the concrete and asphalt of Venice Beach. And thus, they coasted throughout Southern California and eventually the rest of the country. As time passed, skateboarding would make great strides towards becoming a sport, but simultaneously, it would go on to accomplish much more. Skateboarding would create a culture, an art form, and a lifestyle; all of which that would change the very concept of what it meant to be a "skater." Being a true "skater" is not about the fame and fortune, but about riding for the past, the present, and above all, the future. That is why we are Future Skateboards; standing at the forefront of progress and forever coasting forward with a california twist.